#1 NUTTER ROAD

Names are curious things.

Nutter Road is the street name its founder was born on. Seriously.

Anyone that knows Nicole will smile, knowing that tracks. But Nutter Road is more than a street. It’s 30 years of experience in the making.

It’s a belief that bravery is essential. It’s the only thing that makes a dent in changing the screwy things that are wrong in the world.

Bravery is a practice. To believe in the absurd. To preface what you say with ‘this might sound strange but’.

Bravery is hard work. To be brave requires depth of knowledge, rigour in consideration. It’s not random, it’s not easy.

Bravery is fast acting. If you want to make things different, be different.

Bravery is collaborative. So we work as creative partners - ‘the client’, designers, writers and others who believe in ideas.

Lastly, bravery is valuable. It’s scarce, it’s human and it works. Safe (and good) is nearly free now. We’d like to keep our jobs.

Meet the Team

Nutter Road is founded by Nicole Griffin. A brand strategist with 30+ years experience.

  • Founder

    Branding has been the best career I never knew existed.

    Falling into comms at BT, I was part of the transition from telephony to technology. I’ve since been a founder, employee #2, Head of Marketing and worked across retail, digital and brand agencies. Some big, like Fitch and some boutique, like The Clearing.

    And then I arrived at Ragged Edge. For 8.5 years I worked with the most talented people and ambitious clients. In leading the strategy team, I found my perspective on what strategy can be, and should do.

    I also discovered that I love early stage businesses, my brain is most productive where there’s an abundance of possibility. Where the answer isn’t obvious. Where there’s everything to play for. And hard choices to make.

    I helped all sorts of brands establish themselves, even re-establish themselves.

    Some credentials… Papier (stationery), Marshmallow (insurance), Omlet (pets), Carwow (cars), Gaia (fertility) Wise (money), Quantcast (ad tech), GoCompare (insurance), Relay (banking), Zoe (health), Northzone, Bek, Breast Cancer Now, Bacardi, East London Liquor Co, Alloy, Son of a Tailor….