#1 Nutter Road
Names are curious things.
Nutter Road is the street name its founder was born on. Seriously.
Anyone that knows Nicole will smile, knowing that tracks. But Nutter Road is more than a street. It's 30 years of experience in the making.
It's a belief that bravery is essential. It's the only thing that makes a dent in changing the screwy things that are wrong in the world.
Bravery is a practice. To believe in the absurd. To preface what you say with 'this might sound strange but'.
Bravery is hard work. To be brave requires depth of knowledge, rigour in consideration. It's not random, it's not easy.
Bravery is fast acting. If you want to make things different, be different.
Bravery is collaborative. So we work as creative partners — 'the client', designers, writers and others who believe in ideas.
Lastly, bravery is valuable. It's scarce, it's human and it works. Safe (and good) is nearly free now. We'd like to keep our jobs.
Meet The Team
Nutter Road is founded by Nicole Griffin. A brand strategist with 30+ years experience.
Nicole Griffin
Nicole began her career at BT during the pivotal shift from telephony to technology — an early lesson in how brands must evolve or be left behind. She went on to hold founder positions before spending 8.5 years at Ragged Edge, where she found her perspective on what strategy can be, and should do.
Her work spans some of the most interesting challenger brands of the past decade: Papier, Marshmallow, Omlet, Carwow, Gaia, Wise, Quantcast, GoCompare, Relay, and Zoe, among others.
She has worked across financial services, consumer goods, technology and healthcare — always at the intersection of ambition and change.